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Designer Frames in Rockford

Specs You'll Love to Wear

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Reinvent Yourself With Our Premium Selection of Frames

Want a smart look for the office or bold, colorful frames for that dream vacation?

You've come to the right place! We offer a wide selection of designer frames for every taste and lifestyle. Our opticians have the expertise and experience to help you choose the perfect frames, honed from high-quality materials. Choose from dress, sport and casual styles and wear your unique designer eyewear with pride.

Correct your vision and look your very best with our specialty designer frames.

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Some of the Popular Brands We Carry

Ray-Ban Wiley X Kate Spade Coach Gucci Calvin Klein Flexon Tom Ford Michael Kors Bebe Boss Tiffany Etnia Barcelona Ray-Ban Junior Nicole Miller Longchamp Ogi DKNY Swarovski Joseph Abboud Lafont WOOW Steve Madden Nike (text only) Oakley Nike Kids Champion Polaroid Koali Bulova Runway Tween

Get the Frames You Love!

Quality Designer Frames in Rockford

Our optometry practice in Rockford

Photograph of Justin Abraham
Hours
  • Monday 8:00 am - 6:00 pm
  • Tuesday 8:00 am - 6:00 pm
  • Wednesday 8:00 am - 6:00 pm
  • Thursday 8:00 am - 6:00 pm
  • Friday 8:00 am - 6:00 pm
  • Saturday 8:00 am - 1:00 pm
  • Sunday Closed
Insurance Plans
  • Medicare
  • United Healthcare
  • Aetna
  • Spectera
  • Anthem
  • EyeMed
  • Blue Cross
  • MetLife

High Performance Lens Care

Who doesn’t love wearing a pair of freshly cleaned glasses?

Clean your eyeglasses daily to keep them squeaky clean and crystal-clear. Proper care is essential, as it will ensure flawless vision and will help your lenses last longer. So pop on over to learn how to best clean your specs!

Patient Reviews
4.3
205 Reviews
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- Sep. 15, 2023
Great experience, great people 💯👍👍👍
- Oct. 24, 2022
The BEST I've ever experienced! The optometrist is very thorough. The office staff is sooo pleasant.... I live out of town otherwise this would be my office of choice for life. 5 stars easily!
- Oct. 28, 2021
EDGEBROOK PRIMARY EYE CARE WAS A GREAT EXPERIENCE FOR MY WIFE AND I. THEY TAKE YOU THRU THE PROCESS ... OF THE STAGES OF GIVING A SMOOTH CHECK-UP AND ANSWER ANY CONCERNS YOU MAY HAVE. THE CHOICE OF FRAMCES ARE FOR ANY BUDGET. STAFF IS GREAT.
- Sep. 30, 2021
Every employee with whom I had contact was professional and very pleasant.
- Sep. 29, 2021
Dr. Kittle is OUTSTANDING!!
- Sep. 18, 2021
Always a pleasant experience in an office staffed by warm, caring professionals.
- Aug. 28, 2021
Wonderful service. Highly recommend them.
- Aug. 20, 2021
Dr. Priyanka Patel was amazing! She worked magic on me and corrected my left eye to 20/30 vision wh... en I have never been able to read out of it (54 years)! Here manner is amazing and just a very likeable person all around. She cares about her patients and makes extraordinary efforts to make sure your prescriptions are exactly right! Don't look any further for an Optometrist. Trust me, she is the one for you!
- Aug. 12, 2021
Great practice what a fun bunch! The Dr's and staff are very thorough.
- Aug. 12, 2021
Took my son for his 1st eye appointment. They were very patient with him. I myself went to get my ey... es checked too. It was a pleasant experience. Would highly recommend.
- Jul. 16, 2021
During a routine exam I was greeted by friendly faces and rapid service. The tech ,Italiana, was fri... endly and very thorough ! She explained the testing and gave me her undivided attention with her care. Dr. Prayika Patel was prompt to ask for an additional test after noticing a troubling area in my right eye. She was comforting and clearly showed me what concerned her that day. She was professional but very caring. She discovered that I needed eye surgery and Italia followed up immediately by getting a date set for surgery before I left my appointment. I am so impressed with the level of care I experienced and I appreciate each of those who provided me with sight-saving care ! Thank you, Primary Eye Care !
- Jul. 15, 2021
Dr Patel was awesome. Took a lot of time and explained everything to me. Her assistant, Erica was ... superb. Very friendly and organized business. I highly recommend!
- Jul. 10, 2021
Michelle helped me find the perfect pair of glasses for me. She was kind, patient, professional, and... knowledgeable.
- Jun. 30, 2021
Dr Kittle has been our family eye doctor for years. He is amazing. He is very kind and really cares ... about his patients. He is the most knowledgeable vision Doctor I have ever know. He always makes us feel comfortable during the exams and he has a fun sense of humor. He makes my sons comfortable by talking about Star Wars to help them relax during the exam. He is very patient. My son when younger had a vision condition that is uncommon and really was impacting his life. Other types of doctors were miss diagnosing him with other conditions but but Dr. Kittle found right away that his situation was due to his eyes. All my son needed was vision therapy and his condition he had is completely gone after the therapy. I have a neurological condition and I have had 2 brain surgeries and he understands how my condition effects my eyes. Plus I am very difficult to fit for contacts because of complex condition with my eyes but he had always been able to find contacts that work for me. Just this week I was having an issue with my eyes and he came in a half an hour earlier just to see me because he was double booked with patients that day. After the exam he did find my eyes did need treatment and I really appreciate him coming in to work early just to treat me before his day started. He is truly a great doctor. I highly recommend him. Technicians to do adjustments are awesome. I like them all and they are all very kind and professional. Victor is very kind and always greets me when I come in. I will always recommend anyone to go here. I would not go anywhere else.
- Jun. 30, 2021
Dr Anderson is always very kind, attentive and professional. Very detailed examination. When choosin... g frames/glasses lots of variety with brand name, style and sizes for all. Luke was an excellent optician to assist with selecting and ordering my new frames. He was even able to get my pair from last year that were broken covered under warranty. Great place for excellent care and customer service! Highly recommend!
- Jun. 24, 2021
Had a great visit,. Brie was a joy to work with and Dr Hillman took lots of time to explain everythi... ng.
- Jun. 22, 2021
Had a great experience as a new patient from start to finish. Was seen right at my appointment time,... staff is both friendly and professional. Very much appreciated Michelle’s skill and knowledge and helping me build the perfect pair of glasses!
- Jun. 18, 2021
Dr Kittle and his tech Brie are wonderful to go to! They really take their time to explain everythin... g and also listen! Everyone at Edgebrook Primary Eye have been awesome to work with! Would highly recommend!
- Jun. 08, 2021
The team at the Edgebrook Primary Eye Care center was no less than stupendous. I was taken care of b... y Dr. Hillmann and the young professional Chase. Dr. Hillmann is very clear and skips no detail when it comes to giving you the full information about your eyes. Any questions that you have about your eyes, Dr. Hillmann will answer with utmost confidence and intelligence. The center has a retina photo option - I highly recommend. I have not had access to such technology at my previous optometrists. This just shows how dedicated the team at Edgebrook is when it comes to getting the most out of your visit. The entire staff was friendly, professional, and confident when it came to running the tests on me. I recommend this place of business to anyone. To those who have poor vision (I have -8.5), those who are just getting glasses, and those who just don’t know where to go. You will walk out of there knowing that you were properly taken care of.
- May. 27, 2021
Deja has been helpful and kind every time I have come in for an appointment. Her pleasant attitude i... s commendable for any employee to have and makes for a pleasant experience for clients.

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Level up your frame game at Primary EyeCare Centers - Edgebrook!

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