woman wearing large designer frames

Designer Frames in Rockford

Specs You'll Love to Wear

(815) 397-5959

Reinvent Yourself With Our Premium Selection of Frames

Want a smart look for the office or bold, colorful frames for that dream vacation?

You've come to the right place! We offer a wide selection of designer frames for every taste and lifestyle. Our opticians have the expertise and experience to help you choose the perfect frames, honed from high-quality materials. Choose from dress, sport and casual styles and wear your unique designer eyewear with pride.

Correct your vision and look your very best with our specialty designer frames.

man wearing black eyeglasses

Some of the Popular Brands We Carry

Ray-Ban Kate Spade Coach Calvin Klein Gucci Flexon Tom Ford Wiley X Michael Kors Bebe Longchamp Boss Tiffany Nicole Miller Etnia Barcelona Champion DKNY Oakley Ray-Ban Junior Nike Joseph Abboud Swarovski Ogi WOOW Steve Madden Polaroid Nike Kids Bulova Koali Runway Tween
Spring Savings! 40% Off Complete Eyeglasses
Spring Savings! 40% Off Complete Eyeglasses

For a limited time only, enjoy 40% Off Complete Eyeglasses when two or more are purchased* during our Spring Savings Event from March 23 to April 5!

It’s the perfect time to refresh your look with stylish new frames! Not sure which pair suits you best? Our expert opticiansare  here to help you find the perfect fit.

Hurry—these deals won’t last! Visit us in-store or schedule an appointment today.

*Must present offer at time of purchase. Must purchase a complete pair of prescription eyeglasses, including frame and lenses. Does not include Alain Mikli, Barton Perreira, Burberry, Cartier, Cazal, Chanel, Cutler and Gross, Dita Lancier, Gucci, ic!Berlin, l.a. Eyeworks, Maui Jim, Mykita, Nifties, Oakley, Oliver Peoples, Ray-Ban, Salt, Salvatore Ferragamo, Skaga, Silhouette, Tom Ford, WOOW, YSL, sunglass frames, accessories, contact lenses, or medical procedures. Cannot be used with any other promotion, discount, or offer. Not redeemable for cash. Not valid on previous orders. Other restrictions may apply. Offer valid 03/23-04/05/2025.

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High Performance Lens Care

Who doesn’t love wearing a pair of freshly cleaned glasses?

Clean your eyeglasses daily to keep them squeaky clean and crystal-clear. Proper care is essential, as it will ensure flawless vision and will help your lenses last longer. So pop on over to learn how to best clean your specs!

Patient Reviews
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219 Reviews
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- Feb. 25, 2025
Dr Kittle, Dr Abraham, Dr Charvi Patel, Dr Gandhi, Dr K Patel, Dr Anderson and staff! Thank you for... all you do ❤️
- Feb. 15, 2025
Great selection of frames!
- Feb. 15, 2025
LOVE DR KITTLE! he has been my Optometrist for YEARS! I appreciate him and his assistant tech Gaby! ... I know this location is soooo busy. I can't even imagine running this place and keeping it going takes a team. They do I great job and are very welcoming. People can be very difficult, I witnessed someone throwing a fit because they had to pay a COPAY??! like wow, people get familiar with your insurance please... Anyway A+ experience here!
- Feb. 14, 2025
We had the best experience going to primary eye care center in Rockford. Jasmine helped us to find t... he best offers with our insurance and was extremely supportive and professional. She went above and beyond in care and was so patient. Working with Jasmine was 5 stars all the way. We will return here for all optometry needs.
- Nov. 27, 2024
Went in today to see dr Abraham. Made the appointment in person the day before. Have been going to P... rimary Eyecare for a decade. There have been ownership changes and I was leary however I noticed no difference at all. The staff have always been very friendly and helpful . They are fair in their rates and overall friendly people. I would recommend them in a minute.
- Sep. 12, 2024
Service was professional and friendly; Dr. Abraham was knowledgeable and caring. He understood my ne... ed and request for multi focal contacts and glasses. He customized each product for my lifestyle (work and home). I will continue my wellness services at this location.
- Aug. 24, 2024
I have been acquainted with Edgebrook primary Eyecare for we say decades now I’ve had the most won... derful opportunity to join their team and I have only positive and wonderful feelings and experiences and I absolutely love working there. The team is fabulous. They’re kind compassionate and they always have a smile, my manager, Lupe I couldn’t ask for anyone better. She has been fabulous and under her direction, she has a team that works for her that love working for her and we enjoy coming to work every day !!’n Please come visit soon
- Apr. 26, 2024
Amee the optician is very kind, sweet, and patient. The experience is 10/10!
- Mar. 26, 2024
I have been a patient of Dr. Kittle for over 15 years! He is awesome! The staff is awesome. My tech ... Rhonda was very helpful and the receptionist Ravena was very helpful as well!
- Sep. 15, 2023
Great experience, great people 💯👍👍👍
- Oct. 24, 2022
The BEST I've ever experienced! The optometrist is very thorough. The office staff is sooo pleasant.... I live out of town otherwise this would be my office of choice for life. 5 stars easily!
- Oct. 28, 2021
EDGEBROOK PRIMARY EYE CARE WAS A GREAT EXPERIENCE FOR MY WIFE AND I. THEY TAKE YOU THRU THE PROCESS ... OF THE STAGES OF GIVING A SMOOTH CHECK-UP AND ANSWER ANY CONCERNS YOU MAY HAVE. THE CHOICE OF FRAMCES ARE FOR ANY BUDGET. STAFF IS GREAT.
- Sep. 30, 2021
Every employee with whom I had contact was professional and very pleasant.
- Sep. 29, 2021
Dr. Kittle is OUTSTANDING!!
- Sep. 18, 2021
Always a pleasant experience in an office staffed by warm, caring professionals.
- Aug. 28, 2021
Wonderful service. Highly recommend them.
- Aug. 20, 2021
Dr. Priyanka Patel was amazing! She worked magic on me and corrected my left eye to 20/30 vision wh... en I have never been able to read out of it (54 years)! Here manner is amazing and just a very likeable person all around. She cares about her patients and makes extraordinary efforts to make sure your prescriptions are exactly right! Don't look any further for an Optometrist. Trust me, she is the one for you!
- Aug. 12, 2021
Great practice what a fun bunch! The Dr's and staff are very thorough.
- Aug. 12, 2021
Took my son for his 1st eye appointment. They were very patient with him. I myself went to get my ey... es checked too. It was a pleasant experience. Would highly recommend.
- Jul. 16, 2021
During a routine exam I was greeted by friendly faces and rapid service. The tech ,Italiana, was fri... endly and very thorough ! She explained the testing and gave me her undivided attention with her care. Dr. Prayika Patel was prompt to ask for an additional test after noticing a troubling area in my right eye. She was comforting and clearly showed me what concerned her that day. She was professional but very caring. She discovered that I needed eye surgery and Italia followed up immediately by getting a date set for surgery before I left my appointment. I am so impressed with the level of care I experienced and I appreciate each of those who provided me with sight-saving care ! Thank you, Primary Eye Care !

View All 219 Reviews

Quality Designer Frames in Rockford

(815) 397-5959

Our optometry practice in Rockford

Meet our Eye Doctors

Photograph of Justin Abraham
Hours
  • Monday 8:00 am - 6:00 pm
  • Tuesday 8:00 am - 6:00 pm
  • Wednesday 8:00 am - 6:00 pm
  • Thursday 8:00 am - 6:00 pm
  • Friday 8:00 am - 6:00 pm
  • Saturday 8:00 am - 1:00 pm
  • Sunday Closed
Insurance Plans
  • Medicare
  • United Healthcare
  • Aetna
  • Spectera
  • Anthem
  • EyeMed
  • Blue Cross
  • MetLife

young woman wearing stylish designer glasses

Level up your frame game at Primary EyeCare Centers - Edgebrook!

(815) 397-5959