Specs You'll Love to Wear
Designer Frames in Rockford
Reinvent Yourself With Our Premium Selection of Frames
Want a smart look for the office or bold, colorful frames for that dream vacation?
You've come to the right place! We offer a wide selection of designer frames for every taste and lifestyle. Our opticians have the expertise and experience to help you choose the perfect frames, honed from high-quality materials. Choose from dress, sport and casual styles and wear your unique designer eyewear with pride.
Correct your vision and look your very best with our specialty designer frames.
Some of the Popular Brands We Carry
High Performance Lens Care
Who doesn't love wearing a pair of freshly cleaned glasses?
Clean your eyeglasses daily to keep them squeaky clean and crystal-clear. Proper care is essential, as it will ensure flawless vision and will help your lenses last longer. So pop on over to learn how to best clean your specs!
Patient Reviews
4.4
798 Reviews
Patrick M. - Jul 30, 2026
I had a great experience at Primary Eye Care. Everyone I interacted with was friendly, welcoming, an... Show Mored genuinely seemed to care.
I have very high astigmatism in both eyes, and eye exams have often felt rushed. At my previous appointment elsewhere, I was given a prescription that only corrected my vision to 20/50. I couldn’t see well enough with it and decided not to fill it.
I decided to give Primary Eye Care a chance, and I’m really glad I did. Even though they were busy, I was seen faster than I expected. After the initial testing, I was surprised to find that part of the exam was done with an iPad and a telehealth doctor. I wasn’t expecting that and was honestly a little skeptical at first, but the results completely changed my opinion.
They gave me the best glasses prescription I’ve ever had, correcting my vision to 20/25. The difference compared to my previous prescription has been huge.
On top of that, I thought I was going to be paying completely out of pocket. The staff took the time to double-check my insurance, found that part of my exam was covered by my medical insurance, and even helped me get an additional discount. They ended up saving me a couple hundred dollars that I otherwise would have paid.
I left impressed not only with the quality of my exam but also with how knowledgeable, honest, and helpful everyone was. I’d definitely recommend Primary Eye Care, especially if you’ve had trouble getting the right prescription elsewhere.
Abigail N. - Jul 29, 2026
Everyone was super friendly! Dr. Amie Gandhi is so kind, and Lisa was incredibly helpful. I had a gr... Show Moreeat experience!
10/10
Quality Designer Frames in Rockford
