woman wearing large designer frames

Designer Frames in Rockford

Specs You'll Love to Wear

(815) 397-5959

Reinvent Yourself With Our Premium Selection of Frames

Want a smart look for the office or bold, colorful frames for that dream vacation?

You've come to the right place! We offer a wide selection of designer frames for every taste and lifestyle. Our opticians have the expertise and experience to help you choose the perfect frames, honed from high-quality materials. Choose from dress, sport and casual styles and wear your unique designer eyewear with pride.

Correct your vision and look your very best with our specialty designer frames.

man wearing black eyeglasses

Some of the Popular Brands We Carry

Ray-Ban Kate Spade Coach Calvin Klein Gucci Flexon Tom Ford Wiley X Michael Kors Bebe Longchamp Boss Tiffany Nicole Miller Etnia Barcelona Champion DKNY Oakley Ray-Ban Junior Nike Joseph Abboud Swarovski Ogi WOOW Steve Madden Polaroid Nike Kids Bulova Koali Runway Tween
Buy One, Get One 50% Off Complete Eyeglasses
Buy One, Get One 50% Off Complete Eyeglasses

Our biggest savings of the season is here!

Starting April 6th until June 14th, Buy One, Get One 50% Off Complete Eyeglasses*.

Looking for the perfect pair? Primary EyeCare Centers - Edgebrook's expert opticians are ready to help you find frames that match your style and vision needs.

*Must present offer at time of purchase. Must purchase a complete pair of prescription eyeglasses, including frame and lenses. Discount applied to complete pair of equal or lesser value. Does not include Alain Mikli, Barton Perreira, Burberry, Cartier, Cazal, Chanel, Cutler and Gross, Dita Lancier, Gucci, ic!Berlin, l.a. Eyeworks, Maui Jim, Mykita, Nifties, Oakley, Oliver Peoples, Ray-Ban, Salt, Salvatore Ferragamo, Skaga, Silhouette, Tom Ford, WOOW, YSL, sunglass frames, accessories, contact lenses, or medical procedures. Cannot be used with any other promotion, discount, or offer. Not redeemable for cash. Not valid on previous orders. Other restrictions may apply. Offer valid 04/06/2025-06/14/2025. 25AEG-978350.

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High Performance Lens Care

Who doesn’t love wearing a pair of freshly cleaned glasses?

Clean your eyeglasses daily to keep them squeaky clean and crystal-clear. Proper care is essential, as it will ensure flawless vision and will help your lenses last longer. So pop on over to learn how to best clean your specs!

Patient Reviews
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254 Reviews
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- May. 08, 2025
Very happy with the entire experience here. No waiting, everyone was friendly and helpful. Had fun ... picking out my glasses and the person helping me picked out great options to try on. Dr Abraham did a thorough eye exam. Highly recommend!
- May. 01, 2025
Dr. Abraham was great. Very friendly and informative.
- Apr. 28, 2025
The staff is highly qualified, friendly, and took time to assist me.
- Apr. 12, 2025
Jasmine was AWESOME to work with. Thanks Jazz!
- Mar. 31, 2025
Dr. Patel and her staff were amazing
- Mar. 23, 2025
Good clean glasses.only thing I need is a cloth to keep them clean
- Mar. 01, 2025
primary health eye Care is a good place to go to where your glasses and your eye exams and everyone ... have a blessed day
- Feb. 25, 2025
Dr Kittle, Dr Abraham, Dr Charvi Patel, Dr Gandhi, Dr K Patel, Dr Anderson and staff! Thank you for... all you do ❤️
- Feb. 15, 2025
Great selection of frames!
- Feb. 15, 2025
LOVE DR KITTLE! he has been my Optometrist for YEARS! I appreciate him and his assistant tech Gaby! ... I know this location is soooo busy. I can't even imagine running this place and keeping it going takes a team. They do I great job and are very welcoming. People can be very difficult, I witnessed someone throwing a fit because they had to pay a COPAY??! like wow, people get familiar with your insurance please... Anyway A+ experience here!
- Feb. 14, 2025
We had the best experience going to primary eye care center in Rockford. Jasmine helped us to find t... he best offers with our insurance and was extremely supportive and professional. She went above and beyond in care and was so patient. Working with Jasmine was 5 stars all the way. We will return here for all optometry needs.
- Nov. 27, 2024
Went in today to see dr Abraham. Made the appointment in person the day before. Have been going to P... rimary Eyecare for a decade. There have been ownership changes and I was leary however I noticed no difference at all. The staff have always been very friendly and helpful . They are fair in their rates and overall friendly people. I would recommend them in a minute.
- Sep. 12, 2024
Service was professional and friendly; Dr. Abraham was knowledgeable and caring. He understood my ne... ed and request for multi focal contacts and glasses. He customized each product for my lifestyle (work and home). I will continue my wellness services at this location.
- Aug. 24, 2024
I have been acquainted with Edgebrook primary Eyecare for we say decades now I’ve had the most won... derful opportunity to join their team and I have only positive and wonderful feelings and experiences and I absolutely love working there. The team is fabulous. They’re kind compassionate and they always have a smile, my manager, Lupe I couldn’t ask for anyone better. She has been fabulous and under her direction, she has a team that works for her that love working for her and we enjoy coming to work every day !!’n Please come visit soon
- Apr. 26, 2024
Amee the optician is very kind, sweet, and patient. The experience is 10/10!
- Mar. 26, 2024
I have been a patient of Dr. Kittle for over 15 years! He is awesome! The staff is awesome. My tech ... Rhonda was very helpful and the receptionist Ravena was very helpful as well!
- Sep. 15, 2023
Great experience, great people 💯👍👍👍
- Feb. 28, 2023
Great place
- Oct. 24, 2022
The BEST I've ever experienced! The optometrist is very thorough. The office staff is sooo pleasant.... I live out of town otherwise this would be my office of choice for life. 5 stars easily!
- Mar. 03, 2022
Great experience. Highly recommend using this provider

View All 254 Reviews

Quality Designer Frames in Rockford

(815) 397-5959

Our optometry practice in Rockford

Meet our Eye Doctors

Photograph of Justin Abraham
Hours
  • Monday 8:00 am - 6:00 pm
  • Tuesday 8:00 am - 6:00 pm
  • Wednesday 8:00 am - 6:00 pm
  • Thursday 8:00 am - 6:00 pm
  • Friday 8:00 am - 6:00 pm
  • Saturday 8:00 am - 1:00 pm
  • Sunday Closed
Insurance Plans
  • Medicare
  • United Healthcare
  • Aetna
  • Spectera
  • Anthem
  • EyeMed
  • Blue Cross
  • MetLife

young woman wearing stylish designer glasses

Level up your frame game at Primary EyeCare Centers - Edgebrook!

(815) 397-5959